Fan Feature: Style Made Here

I’ve always had an interest in fashion. “Girl with a Serious Dream” began after I graduated from architecture school , and came to the realization that fashion design was my deepest passion. I began designing in architecture school and developed the eye for detail through my classes. The initial inspiration came from my own personal wardrobe. I wanted to create a line that I would wear myself.

I began sewing about one year ago.

How did you learn how to sew?

Once I finished architecture school (and decided to transition into fashion) I took a fashion design class; I learned to make patterns from scratch and the basics of creating garments. During this time I started to experiment with new ideas: fabrics, notions, and basically anything that would come to mind. I’m a very hands-on person, so even though I was nervous to start from the beginning, through a lot of practice and dedication I began to gain confidence. I read a lot about different sewing techniques in books and sewing blogs, which also helped aide the development of my skills.      

Although I can’t recall exactly when I made the decision to launch my own line, I remember taking it step by step. Once I knew I wanted to leave my architecture job, I decided to follow this dream and took the first step by enrolling in design classes. From there I began to create pieces and explore the possibilities and soon enough it began to come together.

What is your favorite part of your business?

Creating new designs is first and foremost my favorite part of having my own fashion line. Aside from designing, forming and maintaining relationships with my clients is especially gratifying. I love to make custom designs for them; creating something special and unique for them is a fantastic feeling.

What/who inspires you?

I would have to say the femininity that women exude. I love the softness and elegance associated with women and I try to portray that side in my clothing. I also try to maintain a sense of the culture I grew up around in my hometown of Lima, Peru. The culture there is so rich and bright—It’s something you just can’t ignore. I also wanted to weave classic elements into my designs; I consider my style to be romantic with an edge, so I use a lot of vintage silhouettes but add on a modern twist. I combine basic shapes with luxurious fabric to create the feel of a vintage item but to also have the comfort level of contemporary outfits.

What is your favorite fabric?

Going along with my affinity for the “feminine,” I love working with lace the best. I also love to work with silks, tulles, and soft jersey fabrics as well. I’m a little bit obsessed with the variety of fabrics available now. I can spend hours browsing for fabrics online—that is my paradise. 

Where do you see your business in the next 5 years?

As of now, I’m focusing on further developing my brand line by increasing exposure through a fashion blog and having my clothing available not only online, but also in more boutiques. I am continuing to learn new skills and techniques, so as I progress towards my goals, I will hopefully be able to expand to the areas I see fit for my line.

Any tips for other inspiring designers?

Always follow your dreams and listen to your instincts. Never be afraid to experiment with things you may feel uncomfortable with at first. Incorporate your ideas into your designs, and of course, have fun with it, love what you do!